Updating Content – Coming Soon


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This site is underdevelopment to cover increased
relevant information.
I’m sorry to have neglected the increase need for
Church of Christ and Churches of Christ ministries
in using Social Media as an outreach tool.
Engagement with growing digital generations is
important to sharing the scriptures and address
a growing population wanting to learn of Christ,
using technology to follow the great commission.
Teaching that to be saved is a process that is
available to everyone.
As a member of the body of Christ I use this as
a resource for activism and activist for Christ.
I’m a member of Northside Church of Christ,
but in now way use this platform to speak
ill of any ministry, doctrine, religious following
nor entities.
This is a learning resource and tool for discussion
and engagement.

William Jackson


How Do You Adapt Social Media To The Church of Christ

How Do You Adapt Social Media To The Church of Christ

Ways to Adapt a Social Media Strategy to Ministry
by William Jackson – Social Media Visionary
Information Technology Westside Church of Christ
Jacksonville, Florida

Part 1
The Church of Christ has a doctrine of “Saving Souls and
Keeping Souls Saved.”  In the world of technology some
Churches of Christ ministries struggle with implementing
how to integrate Social Media into their ministries to share
the gospel. There is more to using Social Media platforms
than just having a Facebook, Twitter or other Social Media

Planning a foundational layout and proper implementation
are important, establishing duties and responsibilities to
keep content up to date and  applicable are vital to keeping
the congregation engaged. This engagement is important
because it keeps people focused on what is important. The
word of God and his teachings, not just the platform or the
message. Understanding the demographics, gender ratios,
generational differences, socio-economic status and even
educational levels helps to manage a Social Media strategy.

Questions should be asked, do you have the right Social Media
strategy for your ministry, what are the challenges of Social Media
that are adapting to new technologies, Apps, software changes
and even wireless devices that access the information?
Consider are you struggling to make social media work for you,
your ministry or the people? The plan should be to edify God, not
the minister, the evangelist, the deacons, nor the elders.
Who is head of the church???

Starting with the head and working to show those with diverse
access who to focus on. So even if it is with email, schedule
consistent emails on information that may not get shared by
word of mouth. Use Microblogging (Twitter) to share event dates, meetings, etc. The interactivity is important
so if there is a question answer it in one to two days.
Even God has a strategy that is older than time itself, so if God has implemented
a ministry strategy why shouldn’t your church?

#1: Do a Social Media Appraisal
Why use Social Media – providing a survey and asking which Social Media
platforms the congregation uses helps to determine the best way to communicate
using the platform and tools for what demographic, what gender and what
generation feels comfortable using. Each dynamic and interactive communication
tool is a diverse way to share content and encourage interactivity and engagement.
Thought should go into finding a good Social Media strategy for the ministry, this
should be planned, studied and executed with a mission/goal in mind.

What are some of the challenges to integrating a productive Social Media
presence that is sustainable and helps the Church of Christ grow?
Growth is important because the church must grow to be affective in “Saving
Souls and Keeping Souls Saved.” Baptizing, teaching, sharing the gospel and
influencing the community helps to promote the need for biblical teaching,
service to the community in the name of God and educational opportunities
to share the “Plan for Salvation” that is only learned by continued opportunities
for Bible Study. The church is not selling salvation, the church if offering it by
free will and deeds. Using Social Media is a way to reach the masses.

Part 2…. Coming soon…

The Passion for Learning In the Church of Christ

The Passion for Learning In the Church of Christ
William Jackson
Northbound Church of Christ

Bible reading

The greatest teacher decidedly in the history of man was Jesus.

He taught using instruction that would match the learning of
those who wanted to learn. The yearning to learn how to
improve themselves, the yearning of how to be forgiven
for their sins and the physical healing that came not just
from the touch of his clothes, but the faith in believing that
healing can actually be achieved through believing.

Knowledge is a dangerous thing when used in ignorance and
the lack of common sense.  Luke 11:28 – states, “But he said,
Yea rather, blessed are they that hear the word of God, and
keep it.” Keeping the word must come first from hearing the
word, the importance of listening can never be discounted
because listening is a learning modality. Connected to
listening is the comprehension of what is being taught.
Reading and comprehension are not one in the same, it
requires two separate skills that both need to be practiced
and developed.

In the world of education comprehension is a prerequisite
to learning concepts that allow for continuous growth and
development. The skill of reading has adapted to not just
recognizing and learning letters transcribed to words, but
the incorporation of words into comprehensive sentences.
Reading during the history of man was not just for average
people, but for royalty, aristocrats, scholars and others that
saw the need for intellectualism before and after the presence
of Jesus.

The fear of literacy was that the more people read the more
they would gain knowledge and question the status quo. The
average person in times before Jesus learned skills that did
not require reading, but manual creativity and innovation
which was passed down through the family or tribe/village.
There was a cultural and vocational order to life in order to
survive and be a part of that society.

Black Jesus

The teachings of Jesus spread by the disciples, and the
number increased sharing what was learned. Act 6:7 states,
“And the word of God increased; and the number of the
disciples multiplied in Jerusalem greatly; and a great company
of the priests were obedient to the faith.”
Along with this obedience came increase in learning of scripture
either through word or written text. The power of the Word
created the atmosphere for the Holy Spirit to enter into and to
illuminate the Word to follow God. This is why study and discernment
are so important. God will illuminate greatly if we allow him to
during our studying.

The “Passion for Learning” is important because scripture
points to the importance of understanding. The church leadership
must set the tone and be the foundation for correct learning in
the Church of Christ. The people will follow the learning examples
of the Evangelists, Deacons and Elders if they model the value of
learning and the application of knowledge. In Proverbs 9:10, states,
“The fear of the LORD is the beginning of wisdom: and the
knowledge of the holy is understanding.”

The Church of Christ leadership has a responsibility to share the
knowledge of the scripture without change, modification or blemish.
They must be passionate and radical about reading and interpreting
the Word of God in order to be enlightened by the spirit of the Lord.
Isaiah 11:2, states, “And the spirit of the LORD shall rest upon him,
the spirit of wisdom and understanding, the spirit of counsel and
might, the spirit of knowledge and of the fear of the LORD.”
In this will men find the truth to understanding not just to themselves,
but in the sharing of wisdom.

The great responsibility can be seen in 2Corinthians 4:2, stating
that, “But have renounced the hidden things of dishonesty, not
walking in craftiness, nor handling the word of God deceitfully;
but by manifestation of the truth commending ourselves
to every man’s conscience in the sight of God. But have
renounced the hidden things of dishonesty, not walking in craftiness,
nor handling the word of God deceitfully; but by manifestation of
the truth commending ourselves to every man’s conscience in the
sight of God.”


The Intellectualism of the Church of Christ
Intellectualism should be
used to build knowledge in the kingdom of God, the advancement
of the kingdom and the glory of God that has blessed us with the
ability to reason and apply that reasoning. Each of us has a responsibility
to God to learn how to read, apply comprehension and read the
scriptures as was written. The leadership of the Church of Christ
has a biblical responsibility to help the children of God correctly
interpret the Word for the uplifting of the children of God.

Our reasoning and thinking should help us in guarding
from false doctrines that do not promote scriptural
education, false doctrines seek to imprison us in our own
minds thus infecting us with ignorance and death.

Denying intelligence and learning in the Church of Christ
is truly the refusal to love the Lord our God with our minds
as required by the first of Jesus’ commandments. If we take
the commands of Jesus seriously, we cannot dismiss the charge
of anti-intellectualism as elitism or intellectual snobbery.

As God has given us minds, we can measure our obedience by
whether we are loving him with those minds, or disobedience
whether we are not.

To many Christians don’t think, they don’t consider the
consequences of denying reading for understanding. The enemy
knows how to keep God’s people ignorant through distractions
like television, radio, video games, movies, self-doubt, embracing
the feelings of complacency and comfort. Just imagine
how uncomfortable the disciples were in following Jesus, but
also look at the glorious sites they were able to witness in his
presence and his travels. The knowledge of God they were able
to gain. We only have a small glimpse through the Bible, but
just think of the marvels they witnessed when they traveled with
him for the years of his life.

Now think of the things we as the Church of Christ are missing
when we do not study our bibles and seeing God’s word.
If God tried to speak to us many of us would pass his words off
like the wind tickling our ears, or the buzzing of a gnat or
worse the annoyance of a mosquito.

Think seriously how much are we missing in life because we
turn away from reading our Bibles and listening to our Evangelists
and Ministers that study unceasing and pray for us and our
undeserving attitudes, gossiping natures and disrespectful words
said in quiet and in the open. Think……… if not for the Grace
and Mercy of God where would all of us be…….
The Hebrews learned the hard way when they would not listen to
Moses…………. What needs to happen to us for us to listen?